Dana White once called football ‘the least talented sport on Earth’, now he’s partnering with LaLiga

UFC has made a lot of interesting deals as of late. MMA space is all but dominated by UFC but they’re eager to keep their market growing which is why they tapped a lot of viral stars to promote their events.

UFC has enlisted NELK boys, Hasbulla and Liver King among other viral stars to keep their audiences growing. They also maintain a presence on Tiktok and even specifically create content for the platform occasionally.

The latest news confirm UFC is partnering with a Spanish Football League. This is especially hilarious considering UFC president Dana White is an outspoken hater of football. He previously said:

“Soccer. Whole another ball game. Can’t stand soccer. I think that it’s the least talented sport on Earth. There’s a reason three year-olds can play soccer. You run around and kick a ball. Yeah, Landsburg said. You wouldn’t say that if you were Brazil. I said, Dude, I say this in every country, every. When you’re playing a game where the net is this big, right? And the score is 3-1?”

With the Football world championships dominating the news, UFC also announced a deal with Spanish Football League.

LaLiga is the men’s top football division in Spain and sixth wealthiest sports league in the world that generates billions of revenue this explains UFC’s motivation possibly. The number of Spanish speaking athletes in UFC is big thanks to the prominence of nations that were once Spanish colonies in Latin America. 

LaLiga and UFC announced a promotional partnership to engage their respective fans via collaborations on social media platforms, on-site coverage, event collaboration, digital content, athlete activations and more.

The collaboration between the two started at LaLiga’s 2022/23 season with UFC athletes Brandon Moreno and Ilia Topuria.

The twosome  traveled to Spain for a LaLiga match between Valencia CF and Atletico de Madrid. The athletes also had a speaking engagement with LaLiga’s football academy team.

While UFC aims to expand their Spanish fan base, LaLiga would be able to tap into UFC’s diverse fanbase.

According to LaLiga North America head of content and distribution Adrian Segovia: “Our focus will be finding commonalities within the LaLiga and UFC communities and providing v