Bareknuckle boxer goes viral: Thanks weed-selling cousin as sponsor

In a recent Gamebred bare-knuckle MMA event, Alex Nicholson’s third consecutive victory took an unexpected turn during the in the cage interview, leaving fans and the interviewer in stitches. The former UFC and PFL star, now making waves in Gamebred, not only delivered a spectacular 19-second knockout but also amused spectators by giving a shout-out to his unconventional sponsor—his weed-selling cousin.

Nicholson’s swift triumph in GFC’s heavyweight division against Prince McLean showcased his dominance in bare-knuckle MMA. The fight lasted a mere 19 seconds, with Nicholson responding to an early left hand from McLean by delivering a powerful right hook and left hook combination, ultimately grounding McLean with ground-and-pound punches.


Post-fight, as Nicholson expressed gratitude to his sponsors, he left the crowd in splits by acknowledging his cousin with a humorous twist, saying, “My boy Perry Web. My cousin sells weed. God Bless! Have a good night.” The unexpected mention added an element of comedy to the intense atmosphere, drawing laughter from the audience and the interviewer alike.

Despite Nicholson’s previous experiences in renowned promotions like the UFC, his success and comfort seem to have found a home in Gamebred. With three victories in GFC, all secured via KO/TKO in the first round, Nicholson has emerged as a formidable force in the realm of bare-knuckle MMA.

Fans took to social media to express their amusement at Nicholson’s post-fight antics. Even the interviewer couldn’t hold back his laughter during the comical shout-out. While Gamebred, led by Jorge Masvidal, is yet to comment on this unexpected incident, MMA enthusiasts shared varied reactions:

  • “Omg coool.” – @PehalRavindra
  • “😂😂😂” – @RONlNx
  • “Tbh that was hilarious” – @dealwis96
  • “Where else you gonna see characters like this? 🤣” – @blocking_sled

Despite the laughter, some fans expressed nostalgia for old-school sponsorships in the UFC, highlighting the promotion’s shift away from allowing fighters to feature personal sponsors in the octagon.