After Logan Paul and KSI’s “Prime” drink went on sale this morning, Aldi shops all across the nation were in complete mayhem. The Prime Hydration drink was initially introduced in the United States when the former adversaries became business partners.
Before the beverage was made available at Asda, they expanded into the British market. The brand subsequently revealed a collaboration with Premier League’s Arsenal.
They were the only supermarket to have the beverage in stock for a while. However, last week Aldi stated that the drink would be available in their stores on December 29.
Demand was quite high, and there was a restricted supply. Aldi responded by making it plain that each client would only be allowed to purchase one drink of each flavor.
Aldi said in a statement: “The viral hydration drink created by two popular YouTube stars, KSI and Logan Paul, is available to buy for just £1.99 in Aldi stores nationwide on 29 December. The drink will be a Specialbuy – and as with all Specialbuys, once they’re gone, they’re gone!”
“The supermarket is expecting high demand so a purchase limit of one of each variant per customer has been set to ensure as many people as possible get the opportunity to buy the product.”
Customers waited in line for the drink, starting as early as 6 am. They are available in the flavors of Tropical Punch, Coconut Water, Lemon Lime, and Blue Raspberry. The beverage’s components contain BCAAs, electrolytes, antioxidants, 10% coconut water, and no added sugar.
Children and adults alike gathered outside the stores in anticipation of Aldi’s opening at 8 am. However, videos of some unpleasant situations showed people fighting over Prime drinks.
The drink ran out at Aldis stores in the UK “5-10 mins after opening,” according to the official Prime Tracker account. KSI has criticized people who had put the beverage on the black market for a sizable profit.
And Logan Paul is going to need it. Paul is currently heavily scrutinized after a series of videos exposed his involvement in a NFT scam Cryptozoo that was to be a game but was never fully functional and the developers weren’t paid despite the fact that a number of people who founded the project got out with millions.