In a recent interview with Sean Hannity on Fox News, Kid Rock shared details about his confrontation with Anheuser-Busch’s CEO, Brendan Ball Whitworth, during UFC 295, where he appeared with former President Donald Trump. The dispute revolves around Bud Light’s commemorative edition can sent to trans influencer Dylan Mulvaney.
Rock described the encounter, stating, “[Trump and I] go over, and we actually had a great conversation [with Whitworth].” During this conversation, Rock conveyed his concerns about the drink can be signaling support for transgender lifestyles, particularly in sports and personal spaces.
The controversy began in April when Kid Rock posted a video of himself shooting a case of Bud Light after Mulvaney showcased a can featuring her image. In the video, Rock expressed strong disapproval, stating, “F— Bud Light and f— Anheuser-Busch.”
In his recent interview, Rock clarified that he didn’t call for a boycott but criticized Bud Light’s involvement in divisive social issues. He questioned the brand’s decision to engage in such matters rather than focusing on entertainment and enjoyment. Despite his strong stance, Rock expressed a willingness to coexist with transgender and gay individuals in public spaces, urging everyone to be themselves.
The singer delivered a message directly to the LGBTQ+ communities, emphasizing the importance of mutual respect. However, he drew a line when it comes to involving children in these discussions, asserting, “Leave our freaking kids out of it. That’s the bottom line.”
It’s interesting to see Kid Rock supporting the UFC considering they just inked a huge sponsorship deal with Bud Light.
Dana White staunchly defends UFC’s $105 million per year deal with Bud Light despite criticism, asserting that the brand aligns with UFC’s core values. The controversial partnership with trans activist Dylan Mulvaney has led to protests and a decline in Bud Light sales.
Bud Light’s association has reportedly contributed to a double-digit drop in US revenue for Anheuser-Busch, with a 13.5 percent fall between July and September.
The impact on Anheuser-Busch includes a significant drop in US revenue, with Modelo Especial surpassing Bud Light as the best-seller in the category.