The Modern Day Knight Project represents itself as a transformative journey. It claims to offer a “75-hour personal growth experience” for men. It promises to help “men who want to live a life filled with fulfillment, purpose, financial freedom, and have a deep loving relationship with their family.”
At a substantial $18,000 price point, the MDK Project caters exclusively to entrepreneurs, executives, and leaders. It positions itself as “one of the toughest physical and mental challenges” anyone has ever faced.
A recent clip shared on social media platforms ignited a storm of ridicule directed at participants of the MDK Project.
The video captures an instructor berating a group of men, asserting that over 60% are anticipated to fail. He bluntly remarked: “I see it in your f****** eyes, that most of you don’t look like you belong here.”
The instructor then shows a knife and threatens to carve off his tattoo should any of the participants fail to meet the standards set forth.
He says: “I’ll be damned, I’ll take this f****** knife off my f****** waist and carve this f****** tattoo off my f****** hand before I let any of you f****** b****** show up here on Friday for your graduation.”
User Jorge Satanas sparked the online discourse by posting the video clip along with the caption: “Paying 10k for an alpha male camp is the most beta s**t ever”
Most viewers agreed, calling the lesson “laughable” and expressing their confusion at the cost.
Social media took to online forums to criticise the expenditure. They suggested alternatives such as military training, where individuals are compensated for enduring comparable hardships. Others questioned the irony of paying for verbal aggression as a symbol of masculinity.
One user comment: “What a waste of money. Go to the military where they’ll pay you instead for the same treatment”
Another wrote: “Is there anything less alpha than paying another man to scream at you?”