In a recent interview with the New York Post, Bruce Buffer, the iconic voice of the UFC, revealed exciting news about the organization’s new partnership with Meta’s Threads platform.
Buffer announced that Threads has become the “official social media partner of the UFC,” marking a significant development for both brands. The partnership will kick off with special events in Miami this weekend, coinciding with the upcoming UFC card featuring Alexander Volkanovski versus Diego Lopez.
“I’m coming in for the big promotion we’re doing which of course is on Threads,” Buffer explained. “Friday I’m going to be on a beautiful yacht Threads has arranged, and going to do a live Q&A where people write in and I’ll respond to them.”
Buffer emphasized the timing of this partnership: “The whole partnership with Threads now as an official social media partner of the UFC, it’s like there’s no better time to do something like this.”
The collaboration aims to make Threads the premier destination for UFC content. As Buffer described it, “Threads will become really the exclusive original content that drives conversation about the biggest moments of each UFC round.” The platform will feature fight highlights, fan reactions, perspectives, and behind-the-scenes content from fighters.
For UFC fans looking for more engagement, Buffer made the case clear: “Unlike Twitter, there’s momentum there to do this for the fans. If you’re a fan and you want to get more content, you want to get more interaction, then go where the action is.”
It’s surprising to see UFC align itself with meta considering Elon Musk is a former shareholder – as well as a huge Trump ally. This is also something we’ve already hinted at, noticing recently that UFC was pushing the talent to engage directly on a different platform.
Buffer, who just celebrated his 29th year with the UFC this February, also shared that he plans to continue his role as the voice of the octagon for at least another decade, saying, “I’m in this for 10 plus years. Trust me.”
The partnership between Threads and UFC represents a strategic move for Meta’s social platform, which launched within the last couple of years and has been focusing heavily on sports content to grow its user base.
