Ari Emanuel’s autobiography, Roll the Call, presents an unusually intimate portrait of the entertainment executive’s routines, ambitions and appetite for self-discipline. Among the more memorable details is Emanuel’s claim that he consumes live worms as part of his daily morning regimen.
The passage appears in a section describing the routine Emanuel follows while running his business and traveling around the world. He says his day begins at 4 a.m. with mineral water, stretching, breath work, sauna sessions, meditation, an ice plunge and infrared light therapy.
He then drinks a protein shake with coffee and vitamins, “topped off with a cup of live worms.”
Emanuel writes in his book,
“I tweak the routine, here and there, now and then, especially when I travel, but it’s essentially the same— Upon waking, drink two bottles of mineral water, do forty minutes of stretching, do ten minutes of dynamic warm-ups, do a regimen of extremely difficult breath work, then dive into the sauna, then twenty minutes of meditation, then ten minutes in the ice plunge, then twenty minutes of infrared light therapy, then a protein shake with coffee and vitamins, topped off with a cup of live worms, to eat the bad bacteria in my gut.”
Emanuel does not present the practice as a dare or novelty. Instead, he places it alongside fasting, vegan meals, altitude training and other methods he says are designed to help him remain energetic and focused. He writes that he does not necessarily want to live forever, but wants “to feel alive for as long as I live.”
The biography depicts Emanuel as a relentlessly driven figure who treats work, exercise and personal discipline as forms of competition. The book traces his rise from a dyslexic student and junior talent-agency employee to a central figure in Hollywood and sports media. He later became a leading executive at Endeavor and a key figure connected to the company now known as TKO Group Holdings.
