The Trump family’s business ties to mixed martial arts superstar Conor McGregor have expanded significantly with a major financial commitment to one of his commercial ventures.
Recent regulatory filings reveal that MMA Inc, a New York Stock Exchange-listed martial arts training company backed by McGregor and his longtime coach John Kavanagh, has secured an initial $3 million from a Trump-connected investment entity. According to sources, the same group has pledged an additional $20 million in future share purchases, bringing the total potential investment to $23 million.
American Ventures, an investment firm associated with the Trump family, led the initial funding round. Donald Trump Jr. also participated directly in the investment. The agreement grants American Ventures the option to acquire additional shares progressively until reaching the full $20 million commitment, subject to certain conditions.
Dominari Securities, headed by Kyle Wool, arranged the private placement. The firm has previously facilitated various Trump family investments and has been described by The Wall Street Journal as functioning like an internal deal hub for Trump-related ventures spanning multiple industries, from cryptocurrency to manufacturing.
The financial injection comes alongside another significant development. MMA Inc announced it had signed a memorandum of understanding with World Liberty Financial, a cryptocurrency business also connected to the Trump family. Under the proposed arrangement, World Liberty Financial would manage the development and launch of a utility token for MMA Inc. This token would be connected to USD1, a stablecoin issued by World Liberty.
According to MMA Inc, the partnership aims to create what the company calls a comprehensive Web3 ecosystem for combat sports. The platform would integrate blockchain technology with fan engagement tools, coaching services, athletes, and gym networks.
Donald Trump Jr. officially became a strategic adviser to MMA Inc in September, receiving share options that become available once specific performance benchmarks are achieved. McGregor publicly celebrated the appointment on social media, describing it as “amazing news” and referring to Trump Jr. as his “friend and now business partner.”
Speculation continues to build around McGregor’s potential return to competition, with widespread rumors suggesting he may compete in a highly anticipated UFC event at the White House in June. However, no official announcement has been made regarding such a bout.
MMA Inc was initially established in Australia and specializes in providing online MMA training programs to gyms worldwide. The company completed its listing on the NYSE American exchange in 2024.
Despite the high-profile backing, the company faces substantial financial challenges. Financial disclosures show MMA Inc recorded a loss of A$25.7 million in 2025, considerably larger than the A$14.5 million loss from the previous year. Revenue increased modestly to A$1.3 million, up from A$929,319, but cumulative losses have now reached A$80.9 million.
The company’s stock performance has been disappointing since its market debut. After reaching a peak of $4.50 shortly after listing, shares now trade just above $1, representing a decline of more than 75 percent.
Whether the Trump family’s financial backing and strategic guidance can help turn around MMA Inc’s fortunes remains to be seen. The company will need to demonstrate it can convert its high-profile associations into sustainable revenue growth while addressing its mounting losses.