Millions of users worldwide utilize the leading audio streaming service Spotify. Since they no longer just provide music streaming, their business model has expanded to include video podcasts like ‘The Joe Rogan Experience.’
Their chief content officer Dawn Ostroff has been the reason behind Spotify’s massive expansion. However, some workers claim that not all of their popular ventures and shows have generated success.
Known for her work on “Gossip Girl” and “America’s Next Top Model,” Dawn Ostroff is a well-known personality in the television business. In 2018, she joined Spotify as the company’s chief content officer.
Since then, she has spent more than $1 billion on business transactions. This includes the acquisition of production studios, the licensing of television programs, and even the signing of high-profile stars like Kim Kardashian, Prince Harry, Meghan Markle, and the Obamas.
According to Bloomberg, Ostroff’s team investigated if any of these led to a significant new hit in 2021. The crew identified two ground-breaking hits.
The first was Joe Rogan’s well-known podcast, ‘The Joe Rogan Experience.’ The second was The New York Times-owned true-crime drama series “Serial.”
Spotify has experienced both good and negative effects of Joe Rogan’s podcast. The podcast has drawn a sizable audience. The day Spotify announced the partnership with Joe Rogan in 2020, its stock rose by an astounding 8%.
However, Rogan’s podcast has drawn criticism for disseminating false information about the epidemic. After the Rogan incident, renowned artist Neil Young requested that Spotify delete his podcasts.
Spotify made the decision to address this issue by adding warning labels to selected material. Instead of removing Rogan’s videos or taking harsh action against him, the firm also referred people to information centers.
Without a question, Rogan is one of Spotify’s most valuable assets. If everything proceeds as planned and Rogan keeps out of trouble, the firm will continue growing with him.