UFC star Holly Holm recently spoke out against the sexualization of today’s youth, following her victory at UFC San Antonio.
Her comments were prompted by a commercial that aired during the event, which was part of Amazon’s Tache campaign, directed by Olivia Wilde.
In the opening scene of the commercial, a young woman experiences facial hair for the first time. She considers shaving it off, but then recalls that several of her heroes sported facial hair as well, including Frida Kahlo and Freddie Mercury.
The commercial aims to emphasize diversity and inclusivity while explaining the many facets of Amazon Prime membership.
However, not everyone was pleased with the commercial. UFC lightweight contender Michael Chandler was offended by the gender-bending nature of the commercial and vented his frustration on Twitter, which led to a Twitter feud with several fans criticizing him for his seemingly bigoted remarks.
Holm, on the other hand, spoke up against the sexualization of today’s youth, calling on society to protect our children. Sexualizing children can take different forms, such as exposing them to sexual content, objectifying them, or exploiting them for sexual motives, which can have serious long-term consequences on their physical, emotional, and psychological well-being.
While some fans interpreted the commercial as promoting self-expression and inclusivity, others saw it as an inappropriate way of introducing gender-bending to children. However, it is essential to consider the impact that such ads may have on impressionable young minds.
Protecting children from sexualization is a relevant issue today, and it is interesting that Holm used her platform to bring attention to it.