Popular content creator N3on reportedly shelled out $100,000 to MMA welterweight Colby Covington for a collaboration, only to find himself effectively blocked from accessing key parts of the gym he had paid to feature in. The situation was captured on a live YouTube broadcast.
According to footage, N3on’s crew arrived at Covington’s gym ready to film, but were quickly met with resistance from staff who were uncomfortable with the presence of paying members on the property.
A tense back-and-forth ensued, with N3on’s team pushing hard for access while the gym’s representatives tried to redirect them to more contained areas.
“We won’t put one member in there,” Covington said. N3on tried to push as well, saying: “I promise you we won’t put anyone in there.”
“If we turn it off and go in the conference room, maybe you can film there,” the staff said.
The gym’s staff remained reluctant, repeatedly raising concerns about protecting member privacy.
When N3on’s crew attempted to appeal to the business logic of the arrangement, noting the scale of the audience tuned in, staff pushed back on the idea of navigating around it.
“It’s a huge broadcast, bro. It’s the biggest one in the world. He’s going to get so many eyes on this,” Covington argued. “Bro, it’s huge advertising. Bro, it’s so much money for reserve, dude.”
Despite those appeals, the gym held firm on limiting where the crew could go, leaving N3on’s team trying to negotiate a workable corner of the space while the broadcast rolled on live.
“If you go to the corner up here,” the staff pushed back, “I just really don’t want you to go back there at all.”
For N3on, the $100,000 investment appeared to buy access on paper that didn’t fully translate once cameras were rolling.
During a separate 24-hour broadcast with former MMA star Quinton “Rampage” Jackson, Jackson accidentally disclosed details of his own financial arrangement with N3on while seemingly forgetting the broadcast was still active.
“You’re paying me like $2 million for two drives,” Jackson said on air before being corrected. The response suggested the agreed figure was closer to $1 million: “We were at one, but we’ll talk about it after.”
