Donald Trump Jr. has thrown his financial backing behind a struggling martial arts venture tied to Conor McGregor. According to sources, he injected $3 million into Mixed Martial Arts Group as the company battles steep losses and an uncertain future.
The investment, announced December 29, 2025, comes through American Ventures LLC and represents a lifeline for MMA.INC. It is a New York-based company that has watched its stock price collapse by more than 70% over five years. Trading on the NYSE under the ticker MMA, shares currently hover around $1.24, down from peaks near $5 in early 2020.
Trump Jr.’s involvement extends beyond this latest capital infusion. Back in September, the former president’s son joined the company as a strategic advisor, a move that temporarily doubled the stock price in premarket trading.
The company touted his “invaluable technology and media expertise” as he came aboard to help commercialize the firm’s platforms and training programs alongside McGregor, who serves as a celebrity investor.
The December funding round saw the company issue 4,285,714 shares of preferred stock at 70 cents per share, with Dominari Securities serving as exclusive placement agent. American Ventures LLC also secured rights to purchase up to $20 million in additional shares over time, though such arrangements often signal difficulty attracting traditional financing.
MMA.INC plans to direct proceeds toward its Web3 ecosystem strategy, a blockchain-based initiative targeting the martial arts community. The company has developed partnerships with UFC Gym and operates several digital platforms, including BJJLink gym management software, TrainAlta for participant conversion, and the community site MixedMartialArts.com.
Yet the fundamentals paint a concerning picture. With annual revenue of just $358,000 in the last 12 months and a market capitalization of only $16.17 million, the company remains essentially pre-revenue despite claiming more than five million social media followers and 800 verified gyms across 16 countries.
The venture’s challenges go deeper than balance sheets. The company purchased MixedMartialArts.com for approximately $250,000 but subsequently shuttered its once-vibrant forum, a gathering place that in earlier years attracted UFC president Dana White, podcast host Joe Rogan, and numerous professional athletes. The closure scattered the community, with many regulars migrating to independent discussion boards. Both the main site and closed forum now sit largely abandoned.
Trump Jr.’s connection to combat sports runs through his family’s relationship with White, a longtime associate of President Trump. The strategic advisor role positions him alongside McGregor, the Irish former UFC champion whose business ventures have included whiskey brands and fitness enterprises.
The company’s blockchain ambitions involve creating what it calls a “Get Paid to Train” utility token on the Solana network, with plans for tokenized reward systems, digital collectible marketplaces, and augmented reality features. Users would earn “Experience Points” for training, streaming, or coaching activities, redeemable for rewards within the ecosystem.
Management has attempted to demonstrate confidence through recent financial maneuvers. CEO Nick Langton and Chairman Vaughn Taylor each converted $125,000 in interest-free personal loans into common equity at public investor prices, eliminating $250,000 in company debt while increasing their ownership stakes.
The company completed a $5 million public offering in June, issuing 6.6 million shares at 76 cents each to fund product development and marketing. Yet the stock has traded as low as 60 cents over the past year while touching a 52-week high of $3.07, volatility that underscores the speculative nature of the investment.
With a price-to-earnings ratio of just 1.25, extraordinarily low even by distressed company standards, the market appears to harbor serious doubts about long-term viability. The small market capitalization also creates liquidity concerns, making it challenging for investors to enter or exit positions without moving the price substantially.
No Wall Street analysts currently cover the stock, leaving investors without independent research or price targets to guide decision-making.
