Volkanovski’s coach Craig Jones explains why replicating Conor McGregor’s stardom is unrealistic in 2025

Celebrated grappler Craig Jones has offered a sobering perspective on the expectations many MMA stars bring when entering the UFC, particularly regarding financial rewards and fame.

In a candid discussion on the B-Team YouTube channel, Jones addressed the often unrealistic aspirations of combat sports athletes who envision themselves achieving the extraordinary success of Conor McGregor.

“I would say that most of the time when people move to the UFC, they’re thinking about their own bank accounts, more or less. Even if that is based on correct or incorrect information, or their understanding about how combat sports works as a whole,” Jones explained.

He continued with a reality check that many in the sport need to hear: “The sad realization is everyone thinks they’re gonna be Conor McGregor, they’re going to make Conor McGregor money, they’re gonna get Conor McGregor stardom. But, there’s only one Conor McGregor. The stars of the UFC, it’s tough out there. MMA as a whole is not a very high-paying sport.”

Jones’s commentary highlights a critical misconception among emerging fighters. While the UFC undoubtedly represents the pinnacle of mixed martial arts competition, offering unparalleled prestige, the financial reality for most competitors falls far short of the multi-million dollar paydays associated with the biggest names in the sport.

Jones is currently butting heads with the UFC over their attempts to lock in grapplers into exclusive contracts and monopolize the emerging market.

Industry experts have long noted that while top-tier UFC attractions can command significant purses and sponsorship deals, the vast majority of the roster faces financial challenges despite competing at the highest level.

McGregor’s meteoric rise to become one of sports’ highest-earning figures represents an exceptional outlier rather than a realistic career trajectory. His unique combination of in-ring success, marketing savvy, and charismatic personality created a perfect storm that transformed him into a global phenomenon.

For the typical UFC athlete, the journey involves years of grueling training, physical sacrifice, and financial uncertainty—with no guarantee of ever breaking through to mainstream recognition or substantial wealth.

Jones’s perspective serves as an important reminder about the gap between perception and reality in professional fighting careers, cautioning those with stars in their eyes to approach the sport with more grounded expectations.