Former UFC champion Tito Ortiz has become the talk of social media after starring in what many are calling an unintentionally comedic commercial for Batuca Cellar’s Blue Sea wine.
In the brief promotional video, Ortiz appears in what seems to be an informal setting, delivering a straightforward endorsement: “I’m Tito Ortiz and I have a new wine from Batuca Cellar called Blue Sea. This wine is phenomenal. After a long day of work, a long day of training, I’ll choose Blue Sea to make my night better. Phenomenal. Thank you.”
Ortiz is infamous for a wine related quote he delivered earlier in his career due to the nonsensical nature of the quote:
“He’s reaching for – he’s reaching for those grapes. He’s trying to make his wine, and the wine’s already soundin’ like a violin with that cheese and wine…um…we’ll see on November 24th. So as I was growing up is don’t ever do juice, as in ster*ids.”
Tito Ortiz is out here again, trying to push Tito’s Cantina like it’s the hottest spot in town, but let’s be real—nobody’s biting. This guy thinks slapping his name on a bar suddenly makes it a goldmine, but every time he promotes it, it’s like watching one of his interviews—painful, confusing, and a little sad. He’s cutting promos like he’s a Dana White impersonator, but instead of announcing matches, he’s throwing out awkward Instagram videos. And just like his run in politics, the execution is not great.
What caught viewers’ attention wasn’t just the simplicity of the message, but rather what wasn’t shown – Ortiz never actually samples the product on camera. Social media users were quick to point out this curious detail, with many commenting on the commercial’s production quality and Ortiz’s delivery.
“The label makes it look like the cheapest stuff ever,” noted one Twitter user, while another observed that Ortiz “has such a way of making things uncomfortable.”
The brief advertisement has sparked a flurry of memes and reactions across social media platforms, with some viewers praising its unintentional entertainment value. “Phenomenal production quality!” one user sarcastically remarked.
