UFC pressures Pillow FC into logo changes; CEO fires back at Dana White

MMA promotion the UFC currently finds itself embroiled in an unexpected battle with the emerging Pillow Fight Championship. This dispute revolves around logo and trademark applications, sparking concerns within the MMA community.

Traditionally associated with playful encounters, pillow fighting has taken an unexpected turn towards professionalism through the emergence of PFC. What was once considered a lighthearted pastime has evolved into a professional league.

PFC has introduced specialised pillows equipped with handles and established stringent regulations to govern the sport’s competitive landscape.

The rise of this newfound sport has not gone unnoticed by Dana White, the president of the UFC. This led White to voice his disapproval of the PFC logo’s colors. Due to this, PFC changed their branding in order to avoid any confusion.

The dispute between these sporting giants is far from settled, as it is currently pending at the Patent and Trademark Office. It is the governing body overseeing trademark usage and disputes. Both parties await a resolution.

In a recent interview with The Post, PFC CEO Steve Williams took an unconventional approach to challenge Dana White. Instead of settling their differences in a courtroom, Williams proposed a playful alternative – a pillow fight.

He stated, “It’s ridiculous. Out of the 100 million comments nobody ever said anything. I’d definitely like to get Dana in the ring. He’s a decade younger and spent his entire life around MMA fighters but I’m 100 percent sure that I’d stomp his skinny a** in the first round.”


Former U.S. President Donald Trump has shown a keen interest in combat sports in recent years. Trump made history in 2019 by becoming the first president to attend a UFC match cage side. He witnessed Jorge Masdival’s victorious performance against Nate Diaz at Madison Square Garden.

During a conversation with Jim Norton and Matt Serra, President Trump expressed his admiration for Dana White. He said: “I don’t think anybody could have done what Dana White did. Usually, they say everybody is replaceable, no matter what. Everybody’s replaceable, but I don’t think this guy [Dana White] is replaceable. I hope I’m not hurting their investment because I don’t know where you find somebody like this.”