During an interview with Megan Olivi, Nate Diaz disparaged Dwayne Johnson’s brand-new UFC collaboration – for which the athletes aren’t getting paid. At all.
Diaz’ clip was cut from the broadcast and only made it online thanks to his own social presence.
Diaz was obviously unimpressed with the caliber of Dwayne Johnson’s new endeavor and expressed his anger at the conclusion of the interview.
Diaz remarked: “These shoes f**king suck! Look at these shoes. They made me put this sh*t on. F**k these shoes! ”
And on top of being unimpressive, the shoes are also under designed. Despite the efforts to promote them they’ve only aggravated the athletes.
UFC lightweight Terrance McKinney responded to Johnson on Twitter by making a tactful appeal.
McKinney wrote in a tweet: “Hey brotha @TheRock if you’re a fan of what we do make the deal favorable for the ones modeling your shoe. I get it’s not your fault or your business doin it to us, but show us the love you think you are. Get in our corner and support us.”
However, the recently extended Venum deal directly ties into its Promotional Guideline Compliance program. Athletes are paid a flat fee during the week of an event for adhering to outfitting policies and completing necessary promotional duties.
In accordance with the scheme, athletes get compensation at different levels depending on the number of UFC bouts they have under their belt and or whether they are the champion or challenger for a certain event.
Dwayne The Rock Johnson is a longtime client of Ari Emanuel (CEO of UFC’s parent company Endeavor). It’s highly doubtful he will ever address the backlash let alone do anything that would cut into his own margins.
Johnson is estimated to be worth in the range of 800 million dollars thanks to being a box-office superstar and racking up the number of children’s movies he’s been in the last decade.