Former Green Beret Tim Kennedy has found himself at the center of mounting controversy after refusing to acknowledge that Black Rifle Coffee Company (BRCC) terminated their sponsorship deal following stolen valor allegations. The situation escalated to the point where Kennedy deleted his entire website to avoid potential legal action.
According to sources close to the matter, BRCC officially dropped Kennedy as a sponsor in December after stolen valor allegations surfaced. The coffee company, which employs a stolen valor clause in their employee handbook, initially paused all contracts with Kennedy before ultimately severing ties completely once the allegations were proven.
Despite being dropped by the military-focused company, Kennedy continued to display BRCC as an active sponsor on his website timkennedy.com for months. This created a significant legal problem, as falsely representing sponsorship relationships constitutes business fraud under federal law. The practice involves “a deceptive practice where one party misrepresents or conceals information to deceive another party for personal gain.”
The situation became so problematic that BRCC’s legal team was forced to send official requests demanding Kennedy remove their company from his sponsorship page. Sources indicate the company made it clear they “have no affiliation with this guy because he committed stolen valor.”
Rather than publicly acknowledge the termination of his relationship with BRCC, Kennedy apparently chose to delete his entire website. As of recent reports, timkennedy.com now redirects to a GoDaddy domain registration page, with the domain available for purchase.
The stolen valor controversy stems from accusations that Kennedy falsely claimed to have received a Bronze Star with Valor device. In recorded conversations, Kennedy can be heard confirming he possessed the award when directly asked, despite later denying ever making such claims.
Kennedy’s handling of the situation has drawn criticism from the Green Beret community, with many calling for accountability. The refusal to admit the loss of major sponsorships appears to be part of a broader pattern of avoiding responsibility for the stolen valor allegations.
