When Bart Sibrel appeared on The Joe Rogan Experience, he managed to mention his website sibrel.com an astounding number of times throughout the nearly four-hour conversation. The filmmaker and conspiracy theorist is known worldwide as the leading proponent of the Moon Hoax Theory.
By rough count, Sibrel referenced his site well over 100 times, directing viewers to watch clips, read documentation, and purchase his interactive book.
The constant promotion became almost rhythmic as Sibrel discussed his theories about the Apollo moon landings. “Go to sibrel.com and watch 17 clips for free that prove it,” he would say.
Moments later, when discussing radiation belts: “We have that in writing at sibrel.com.” The pattern continued relentlessly throughout the episode.
Sibrel’s promotional strategy was remarkably consistent. Nearly every piece of evidence he cited, every witness testimony he mentioned, and every documentary claim he made was followed by a reference to his website.
He directed viewers to specific video clips numbered one through seventeen, promotional materials for his films “A Funny Thing Happened on the Way to the Moon” and “Astronauts Gone Wild,” and his interactive book available for purchase on the site.
Whether discussing footage of astronauts allegedly faking being halfway to the moon, talking about the Van Allen radiation belts, or describing his alleged encounters with government agents, Sibrel unfailingly circled back to directing the audience to his website.
Rogan, typically quick to call out guests for promotional overreach, seemed to let this instance slide. The host focused instead on playing what he called “steel man” to Sibrel’s arguments, attempting to present counterarguments from those who believe the moon landings were real.
Additionally, Sibrel had organized his entire online presence to support the conversation. He had clips numbered and ready, documentation linked and accessible, and even testimony from sources like the son of Cyrus Eugene Acres, who claimed his father confessed to witnessing the filming of fake moon landing footage at Cannon Air Force Base.
Sibrel clearly came prepared with a marketing strategy, treating the episode as an opportunity to drive traffic to his digital website.
Comments under the video also called out Sibrel for his website’s promotion.
