In a bold statement against what he perceives as the spread of “wokeism,” UFC middleweight Sean Strickland has announced that he will be selling his Harley-Davidson motorcycle. Strickland’s decision comes in response to reports suggesting that the renowned motorcycle manufacturer has embraced progressive ideologies.
Speaking on his social media platform, Strickland, known by his nickname “Tarzan,” expressed his strong disapproval of Harley-Davidson’s alleged support for the “woke culture.” He stated, “I’m selling one of my Harley bikes. I urge everyone to boycott that company. They’re going woke.”
The decision comes after Harley-Davidson chose to sponsor rapper MGK.
Strickland, known for his unapologetic stance against what he perceives as political correctness, is using his platform to send a message. By parting with his prized Harley-Davidson bike, the star is taking a stand against the company’s purported embrace of progressive values.

In the United States, Harley-Davidson has long been revered as a symbol of rugged individualism and American heritage. However, Strickland’s decision suggests that he believes the company has strayed from its traditional roots.
The former UFC middleweight champion’s call for a boycott of Harley-Davidson’s products is a testament to his unwavering commitment to his beliefs. Strickland’s fans and followers are likely to take note of his stance, and it remains to be seen whether his actions will inspire others to follow suit.
Strickland also shared a link to a podcast clip in which the host ‘exposes’ CEO of Harley-Davidson.
The podcast episode criticizes Harley-Davidson’s CEO, Jochen Zeitz, for allegedly promoting a “woke” agenda within the company. The host portrays Zeitz as a committed advocate of diversity, equity, and inclusion (DEI), accusing him of using corporate influence to advance progressive policies. Through his association with the B Team, an organization co-founded by Zeitz, the host claims that initiatives like allowing men in women’s restrooms and supporting refugee networks exemplify this agenda. The podcast suggests that Zeitz’s actions, including signing Harley-Davidson onto the UN Global Compact, are part of a broader effort to transform systems to align with DEI goals. The host calls on viewers to contact Harley-Davidson’s customer service and media departments to demand Zeitz’s removal, arguing that his leadership could harm the company.