Justin Waller built an entire brand telling young men how to live, what to do, and who to be. On a recent episode of Michael Knowles’ show, the self-described alpha mentor sat across from the Daily Wire host, openly admitting to having a wife and girlfriends on the side.
Waller had been crystal clear about his arrangement: “I don’t chase women Michael, I absorb them. I love women let me be very clear about this but I and in fact I have quite the reputation for loving them a bit too much and my wife helps by the way.”
When Knowles pressed him on it, Waller confirmed: “We got girlfriends.” And when asked why he does not promote this lifestyle to his followers, despite promoting nearly everything else, Waller responded: “I am not promoting this.” He insisted it was not important enough to push, framing it as something he could take or leave.
That is where Knowles zeroed in.
Rather than accepting the non-answer, Knowles came back with a question Waller clearly had not prepared for: “Do you think having these girlfriends is good, is good for the girlfriends?”
Waller’s initial response was brief: “Can be, yeah, in many ways.”
Knowles did not let it sit there. He pushed back on the question: “In the long term is it good for the girlfriends?”
The man who dispenses life advice to hundreds of thousands of young men paused. His answer was notably halting for someone so accustomed to projecting certainty.
He said: “That’s a very interesting question. I think that it would be a long-winded answer because I helped them in so many ways. But I think in the stage they are in their life that it generally is a good thing. I know that they want to be with me. I know they follow up a lot and I’m busy.”
The response said a great deal. A man who markets himself on having answers, on knowing the truth of the world, on preparing young men for reality, could not answer a straightforward question about whether the women in his personal life were better off for being there.
Knowles had already noted the contradiction earlier in the conversation: “If it’s good for you why is it not good for some other guy?” Waller never gave a clean answer to that either.
According to sources, in the Netflix documentary of Louis Theroux’s Inside the Manosphere, he boasted about moving his family to South Florida to expand his business and gain access to the political elite, claiming multiple visits to Mar-a-Lago and even dining with Barron Trump. The film also highlighted Waller’s close association with controversial influencer Andrew Tate.
