Brian Johnson has escalated his pursuit of Joe Rogan‘s attention by purchasing advertisements on Reddit to promote an online petition demanding a spot on the Joe Rogan Experience podcast.
The social media personality recently appeared in ads across the platform directing users to FUjoerogan.com, which redirects to blessjoerogan.com.
This URL choice alon is indicative of the antagonistic relationship Liver King attributes to Rogan.
The obsession appears to have roots in Johnson’s belief that Rogan repeatedly criticized him on his podcast without offering him an opportunity to present his side of the story. While Rogan had discussed the Liver King persona and even hosted Derek from More Plates More Dates to analyze Johnson’s claims about his physique, he never extended an invitation to Johnson himself. This perceived slight seemed to fester, particularly after the Netflix documentary about Johnson portrayed him in what he felt was an unflattering light.
Johnson’s fixation manifested publicly on June 21st when he began posting videos calling out Rogan and challenging him. These posts quickly became erratic and concerning. In one video, Johnson paced around his house while rambling incoherently, abruptly switching topics from playing Mario Kart with his family to Rogan. He proposed a million-dollar bet where the loser would donate to charity, repeatedly using phrases like “good and true” in a mantra-like fashion.
The content became increasingly alarming over the following days. Johnson discussed not sleeping for extended periods, and made statements about being willing to face harm for his family. He claimed to have been awake for approximately 40 hours and admitted to performing multiple coffee enemas, suggesting severe sleep deprivation that likely contributed to his deteriorating mental state.
Throughout this episode, Johnson maintained that he was defending his family’s reputation, which he felt had been damaged by the Netflix documentary. He repeatedly mentioned that the film portrayed his family as “less than what they really are” and failed to highlight his wife’s career as a dental surgeon or his own academic work. However, his attempts to explain his motivations were often lost in streams of consciousness filled with repetitive catchphrases and disconnected thoughts.
Johnson traveled to Austin with his entire family, documenting the journey and posting videos from a hotel suite. Despite increasingly clear warnings that his behavior could be interpreted as threatening, he continued making content about confronting Rogan. When police arrived at his hotel on the morning of June 24th, Johnson seemed confused about why they were there, insisting he hadn’t threatened anyone even though his videos suggested otherwise.
Prior to the charges getting dropped, Liver King was clearly asked to stop mentioning Joe Rogan by name and had reverted to thinly veiled refrences.
Fastforward to a month later, and Liver King is running ads in hopes of getting enough traction.
The petition website lists three demands, requiring Rogan to “acknowledge it” for talking about another man with malintent, “declare your WHY” to explain his motivation and agree to a confrontation in 2025 through “boxing, wrestling, debating, discipline of your choosing.” The site offers a deadline of December 21st.
Reddit users who encountered the ads expressed a mix of amusement and concern.
The feedback on Liver King’s own social media is unequivocally negative.
His erratic speech, fixation on Rogan and emotional outbursts suggest deeper psychological instability, with many speculating he may be experiencing a mental health crisis.
38,617 have allegedly already signed the petition.
Liver King’s social media statistic paint a dreary picture. The once funny social media influencer is getting unfollowed in droves.
The paid advertising campaign represents an unusual escalation, transforming what began as social media posts into a coordinated effort to generate public pressure on Rogan. Whether Johnson’s pursuit stems from a genuine desire for dialogue, an attempt to resurrect his fading relevance or something more troubling remains unclear. What is certain is that the ancestral living advocate has found a new obsession, and he’s willing to spend money to make it everyone else’s problem.
