When Joe Rogan partnered with fitness company Onnit to create a kettlebell shaped like his own head, few could have predicted the frenzy that would follow in the resale market.
What was originally released as a limited-edition collectible now commands prices that would make even seasoned fitness enthusiasts do a double-take.
A recent Facebook Marketplace listing from Londonderry, New Hampshire, has caught the attention of social media users, offering the 55-pound Onnit Joe Rogan Kettlebell for $450.
The listing, shared on the popular insanefbmarketplace account, sparked a flood of reactions and commentary about the inflated secondary market value of the podcast host’s likeness in cast iron form.
This pricing trend appears widespread. On eBay, another seller lists a brand-new, sealed version of the same kettlebell with the description “NEW SEALED Onnit Joe Rogan Kettlebell 55LB/25KG In Hand Ready To Ship!” for an eye-watering $575.
The markup becomes more striking when compared to the original retail price. When Onnit first announced the product, it was positioned as an exclusive addition to their Primal Bell collection. According to the company’s official release, interested buyers had until September 1st to sign up for the opportunity to purchase the 55-pound kettlebell. The original retail price, including tax and shipping, came to just over $120, meaning current resale prices represent an increase of nearly 400%.
Onnit’s announcement at the time highlighted the charitable angle of the release, stating that the company would donate $100,000. Crafted in collaboration with Freakshop Gallery, the kettlebell was marketed as a collector’s item that wouldn’t remain available for long.
The internet’s response to the marketplace listing has been characteristically colorful. Social media users have shared their own sightings of the kettlebell in various local marketplaces, with one commenter noting, “I saw this today in MA!” and another adding, “Seen one on my local marketplace too.”
Others have turned to humor, with one user quipping, “+25 strength but instills 5% psychic damage on you each round,” treating the real-world item like a video game artifact.
Another commenter made reference to Rogan’s podcast format, writing “Jaime, PICK that up,” playing on the host’s frequent request to his producer.
One user provided helpful context for those questioning the price tag: “$350 was cost price on the pre orders,” suggesting that even at the initial offering, premium pricing was part of the equation for those who wanted in on the first wave.
For now, anyone hoping to perform kettlebell swings with Joe Rogan’s likeness will need to decide if the experience is worth the premium, or if a standard kettlebell might serve their fitness goals just as well.
