Igho Ubiribo (popularly known as Ego), a 43-year-old British-Nigerian businessman and social media influencer, passed away after undergoing a p*nis enlargement procedure while vacationing in Thailand with his wife.
Ubiribo received injections containing hyaluronic acid and lidocaine at a clinic in Bangkok. Later that day, while getting a massage with his wife, he complained of chest pain and fainted twice. He was taken by ambulance to the hospital, where doctors planned to perform a CT scan. He lost consciousness before the scan could take place.
Doctors determined he was experiencing a pulmonary embolism, a condition that occurs when a blockage prevents normal blood flow through vessels in the lungs. Medical staff attempted to save him with more than 100 minutes of CPR, but he passed in the early hours of March 6.
A postmortem examination conducted in the United Kingdom found materials in his lungs that matched the hyaluronic acid used during the cosmetic procedure. The findings were consistent with the autopsy performed in Thailand. His passing has brought attention to the possible dangers of penile filler procedures, which have previously been criticized by medical professionals due to possible complications.
Commentator Willie D Live discussed the case on his channel, noting that photos from the couple’s Instagram page showed what appeared to be a happy relationship. “They just looked like they were in love. Looked like two people just enjoying life,” he said.
He went on to reflect on why someone who appeared to have wealth, fame and a stable relationship would still choose to undergo a risky elective procedure.
“He still risked his life to have that procedure done. He got the woman, he got his wife, with whatever size he had, but he still wanted more,” he said.
Willie D Live compared the public reaction to how women are often judged for undergoing cosmetic procedures like Brazilian Butt Lifts, arguing men should be held to the same standard of accountability.
“The onus was on Ego to go under that procedure, to get on a plane and go out to Thailand and have that procedure. That was on him,” he said.
He also raised a broader question about insecurity, noting that people who appear to have everything from the outside can still feel driven to change something about themselves.
