Fitness influencer Togi recently sat down with financial commentator Caleb Hammer for an episode of Financial Audit podcast.
Togi told Hammer that his family had a strict academic mindset until his income changed his grandfather’s perspective entirely.
“My grandpa, four grandkids, everyone goes to college, very strict,” Togi said. “Get a PhD, super strict. I dropped out of college and they’re like, you have to go to college every day. You have to go to college.”
That attitude shifted dramatically once the money became massive. Togi said, “I showed my grandpa that I was making whatever 700,000 a month, and he tried to get all the other grandkids to drop out and work for me because he’s like, what are we doing getting PhDs when he makes what a doctor makes every month.”
The conversation quickly moved into the details of Togi’s financial picture, which was, by most conventional measures, a mess. Despite bringing in roughly $1.9 million per quarter across five consecutive quarters through YouTube, streaming, and brand deals, Togi acknowledged having no emergency fund, no retirement savings, and no clear sense of where his money was actually going each month.
His spending habits raised immediate flags. A single credit card statement showed over $300,000 spent in one month, with Uber Eats charges appearing multiple times daily across several accounts belonging to himself, his girlfriend, his father, and various employees.
He also disclosed losing a $1.9 million Miami home in a coin flip against fellow content creator Steve Will Do It, in exchange for a $700,000 Lamborghini as a consolation. “He won a bet fair and square and he said, you know what, I feel bad, here’s a $700,000 Lamborghini,” Togi explained.
His team of roughly 30 employees, including clippers, a manager, and various assistants, costs him an estimated $250,000 per month, though Togi admitted he does not track these figures himself.
His assistant’s assistant, Edward, was revealed to be earning only $1,000 per month, potentially in violation of federal minimum wage requirements, despite Togi having recently gifted the young employee a Rolex worth around $10,000.
Hammer pushed Togi throughout the conversation to acknowledge the risk in his approach, ultimately proposing a simple plan: set aside $200,000 per month into managed investments, spend $400,000 on content and business, and reserve $80,000 for personal expenses.
Togi responded positively, saying he could get behind the structure. “I actually feel like hella smart right now,” he said.
His Hammer Financial Score came out at 3.5 out of 10.
