A controversial social media influencer is making headlines again, this time for his strange nutritional advice involving raw eggs and Coca-Cola. This follows the revelations about his criminal past that have effectively ended his career as a masculinity coach.
Ben Azoulay built a following by promoting alpha male lifestyle courses to young men. He recently appeared in a social media video demonstrating what he claims is a muscle-building technique. In the footage, Azoulay can be seen consuming a concoction of raw eggs mixed with Coca-Cola while making dubious health claims.
“When you ask, why do I look like this? It’s because I understand how the body works,” Azoulay declares in the video, downing the mixture with apparent enthusiasm. He explains his rationale: “What I do is I mix it with my eggs. Eggs are extremely, extremely healthy for you. And when you drink your eggs with Coke, what you’re doing with the Coke, the sugars will spike up your insulin. And when it spikes up your insulin, the protein that you’re consuming will go directly into your muscle.”
The spectacle bears an uncomfortable resemblance to the controversial Liver King phenomenon, where social media personalities promote extreme dietary practices while making unfounded health claims.
Azoulay’s latest content pivot comes at a particularly opportune time for him, as his previous career as a masculinity influencer has been thoroughly dismantled by recent investigations.
YouTuber Jon Bravo Films, known for exposing fraudulent online personalities, posted an investigation that uncovered court records detailing Azoulay’s criminal history. According to the court documents presented, in July 2008, then-18-year-old Azoulay was involved in the assault of a 15-year-old high school student at a house party in Sherman Oaks, California.
The legal filing describes how the victim was invited to what was presented as a party at Azoulay’s parents’ home, where she was allegedly given drinks before being assaulted by multiple perpetrators, including Azoulay and his brother Dylan. Court records indicate that Azoulay was prosecuted as an adult and “admitted his guilt in open court” on charges of violating California Penal Code section 288 involving a minor.
The case resulted in both criminal convictions and a civil lawsuit against the perpetrators and their family. According to the investigation, the civil case appears to have concluded with a confidential settlement, though it remains unclear whether the victim received compensation.
Prior to these revelations, Azoulay had built his online persona around an elaborate backstory involving martial arts training, FBI work, and connections to organized crime. These claims, along with his marketed masculinity courses, attracted a following of young men seeking guidance on achieving alpha male status.
Now, faced with the collapse of his influencer career, Azoulay appears to be attempting a reinvention as a fitness and nutrition guru.
Nutrition experts have long warned against the consumption of raw eggs due to serious health risks. The practice carries the possibility of Salmonella contamination, with studies suggesting approximately one in every 20,000 eggs may harbor the dangerous bacteria. More significantly, scientific research demonstrates that the human body absorbs only about 50% of protein from raw eggs, compared to 90% from cooked eggs, making the practice nutritionally counterproductive.
The addition of Coca-Cola to raw eggs creates no scientific benefit for muscle development. The soda’s high sugar content—approximately 39 grams per can—combined with poorly absorbed protein from raw eggs, is more likely to promote fat storage than muscle growth. Raw egg whites also contain avidin, a protein that can interfere with biotin absorption, potentially leading to deficiency issues over time.
With his credibility as a masculinity coach thoroughly destroyed by criminal revelations, the shift to pseudo-scientific nutrition advice appears to be an attempt to maintain relevance and potentially monetize a new demographic of followers seeking fitness shortcuts.
