Former UFC heavyweight Brendan Schaub has stepped into a new arena, partnering with hip-hop mogul Fat Joe’s grooming company as their latest brand ambassador. The podcaster and retired mixed martial artist has officially joined the team at Rewind It 10, Fat Joe’s rapidly growing hair dye enterprise.
The rapper explained their collaboration: “Brendan Schaub brings authenticity to everything he does, so it was only right to have him join the winning team at Rewind It 10. His influence as an athlete and podcaster is going to help us reach newer audiences and kill the stigma about men coloring their hair and beards.”
Schaub enters an impressive roster of celebrity endorsers that already includes NFL superstar Travis Kelce, music producer DJ Khaled, and model Tyson Beckford.
Since its launch in late 2023, Rewind It 10 has experienced remarkable success, generating over $50 million in sales. Fat Joe co-founded the venture with a clear mission: challenging traditional attitudes about male grooming and hair care. The company specifically targets the outdated notion that hair coloring products are primarily for women.
After retiring from professional mixed martial arts in the UFC, Schaub transitioned into podcasting and content creation. He recently weighed in on the power dynamics of MMA, arguing that fighter pay could improve if pressure were applied to corporate executives rather than UFC CEO Dana White.
Schaub noted in a recent video that while White is “a savage” who can’t be intimidated into change, network and corporate leaders—like those involved in the UFC’s new $7.7 billion Paramount media deal—are more vulnerable to public pressure campaigns. He suggested that targeting these executives, may be the key to securing better compensation for UFC competitors.
