Endeavour shares decline after video shows UFC boss Dana White hitting wife

This week, TMZ released a video showing White and his wife Anne in a domestic violence incident at a New Year’s Eve party in Cabo San Lucas, Mexico. The two can be seen bickering in the video before Anne White slaps Dana White. Then he strikes her once and pushes her violently afterwards.

White apologized for his conduct on Monday.

White admitted: “This is one of those situations that’s horrible, I’m embarrassed — but it’s also one of those situations that right now we’re more concerned about our kids. We have three kids and obviously, since the video popped up, we’ve shown the kids the video and we’re more focused on our family right now.”

“I’m literally making no excuses for this thing at all. It’s never happened before. It’s the first time it’s ever happened. People are going to say what they’re going to say and it is what is. Whatever people say is deserved. I deserve it.”

In a second statement to TMZ, Anne White described the encounter as an isolated one. She told TMZ:

“Dana and I have been married for almost 30 years. To say this is out of character for him is an understatement. Nothing like this has ever happened before. Unfortunately, we were both drinking too much on New Year’s Eve and things got out of control, on both sides. We’ve talked this through as a family and apologized to each other. I just hope people will respect our privacy for the sake of our kids.”

White has been the UFC president since 2001, making him a household name. After NFL player Ray Rice assaulted his girlfriend in 2014, White spoke out against domestic abuse.

He told the media that you “don’t bounce back from putting your hands on a woman. Been that way in the UFC since we started here.” White also said that the UFC checks applicants for domestic violence.

Ari Emanuel is one of the most well-known agents in the business. He co-founded Endeavor, which started out as a talent agency. By owning and managing live events like the Miss Universe beauty contest and the Miami Open, Endeavor has grown over the years via a succession of acquisitions.

In 2016, Endeavor bought a majority stake in the UFC, a well-known mixed martial arts organization. Eventually, it acquired full control of UFC in 2021.

UFC singlehandedly saved Endeavor during the pandemic and was responsible for a lion’s share of the profit.

Endeavor’s stock closed at $21.20 on Tuesday, down nearly 6% in on the day.

Deadline previously reported on a third quarter earnings call with Ari Emanuel, CEO of UFC’s parent company, Endeavor.

The company’s Owned Sports Properties division, led by UFC, saw revenue jump 39% to $402 million driven by higher media rights fees and live event, partnership, consumer product and licensing revenues, as well as an additional pay-per-view event and more events with live audiences. Adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) grew 45% to $196 million.

This is very interesting when you consider that Endeavor as a whole swung to the red last quarter with a $12.5-million loss stemming not from its core businesses but a minority investment in struggling college sports marketing film Learfield

The company run by CEO Ari Emanuel posted a $63 million profit in the year-earlier quarter.