Business icon Elon Musk recently appeared on the Joe Rogan Experience podcast, where he delivered a striking prediction about the future of digital content.
Musk said that within five to six years, most of what people consume online will be generated by artificial intelligence. He said: “You’ll get everything through AI.”
A perplexed Rogan asks, “Everything through AI. What will be the benefit of that as opposed to having individual apps?”
Musk described a future where traditional apps and operating systems become obsolete, replaced by AI systems that generate real-time video and content tailored to individual preferences.
He said: “Whatever you can think of, or really whatever the AI can anticipate you might want it’ll show you. That’s that’s that’s that’s my prediction for where things end up.”
Rogan then goes on to ask for a timeframe, to which Musk answers: “I don’t know. It’s probably five or six years or something like that.”
Musk also talked about the use of AI-generated content during the podcast, saying its use will only increase in future. He states, “Most of what people consume in five or six years, maybe sooner than that will be just AI generated content. There’s already you know… people have made AI videos using Grok Imagine, and with using you know other apps as well. They’re  several minutes long or like 10 10 15 minutes and it’s pretty coherent. It looks good.”
The conversation revealed Musk’s dual perspective on AI—both its tremendous promise and potential peril. While discussing his own AI company, xAI, and its chatbot Grok, Musk emphasized the critical importance of building AI systems that prioritize truth-seeking above all else.
He also expressed concern about competing AI systems that have been “programmed to lie” or skewed by ideological biases, citing examples where other AI platforms produced historically inaccurate images or made ethically questionable value judgments.
Beyond entertainment, Musk outlined a future where AI and robotics could solve fundamental economic challenges, potentially enabling “universal high income” where abundance of goods and services becomes available to everyone.
Musk explained that the trajectory of AI development is accelerating at an unprecedented pace, comparing it to a “supersonic tsunami” that will fundamentally reshape how we interact with digital media.
“Your phone will just display the pixels and make the sounds that it anticipates you would most like to receive,” Musk told Rogan, painting a picture of a radically personalized digital experience.
However, he acknowledged the disruptive transition period ahead, particularly for jobs involving digital work rather than physical labor. “Anything that is digital, AI is going to take over those jobs like lightning,” he warned.
