Donald ‘Cowboy’ Cerrone books $100k challenge against Dana White’s bull

UFC CEO Dana White harbors a passion that remains relatively unknown to many. He owns ‘Twisted Steel,’ a big 1,400-pound bull.

The PBR (Professional Bull Riding) circuit saw White’s bull at Madison Square Garden in New York City. In less than three seconds, Twisted Steel was able to ‘buck off’ a professional PBR competitor.

This 5-year-old bull has allowed only three riders out of 34 attempts to stay on for the required 8 seconds in order to get a stop.

Notably, the PBR is under the ownership of Endeavor. It is the same company that owns the UFC.

While in New York, 40-year-old Donald Cerrone saw the bull. He has an MMA record of 36 wins and 17 losses.

Cerrone made the decision to challenge White’s bull to a one-on-one showdown. Since he can remember, Cerrone has been a huge admirer of professional bull riding.

In July 2022, Cerrone announced his retirement from the UFC due to a run of defeats. The most recent one came at UFC 276 against Jim Miller (36-17 MMA).

Donning a cowboy hat, he took to Instagram to call out ‘Twisted Steel’.

PBR posted a video along with the caption: “Cowboy Cerrone is ready for a new fight! @danawhite, are you down for a 8-second challenge aboard #TwistedSteel?”

In the video, Cerrone is seen asking the audience whether or not to get involved in a showdown with the bull. He said: “Not very impressed…What do you guys think, MSG? You think I should give Twisted Steel a shot, get on him?”

Cerrone confirmed his seriousness: “I’m dead serious. I’ve never said ‘No’ to a fight. I think I should give him hell.”

Acknowledging the callout by Cerrone, Dana White has pledged to donate $50,000 to the charity of Cerrone’s choice merely for accepting the challenge.

If Cerrone manages to stay on ‘Twisted Steel’ for the full eight seconds, White has promised a substantial reward of $100,000 for Cowboy and his chosen charity.


The anticipated clash is set to unfold on Saturday, May 18th. It will take place at the AT&T Stadium in Arlington, Texas, during the PBR World Finals.