Gary Brecka’s rapid rise to fame began with a bold claim: after analyzing UFC President Dana White’s blood and DNA, he predicted White had only ten years left to live. This dramatic revelation not only transformed White’s health but also catapulted Brecka into the limelight, securing him appearances on Joe Rogan’s podcast and multiple UFC YouTube videos endorsing his 10X Health company and its “Superhuman Protocol.”
10X Health even became a prominent sponsor of Dana White’s Powerslap venture. However, recent revelations suggest that this glowing partnership might have included financial incentives for White.
A Business Partnership in Turmoil
Brecka’s legal battles with Grant Cardone and Brandon Dawson’s Cardone Ventures highlight a deeper narrative of financial disputes and shifting allegiances. Initially promised a 50/50 partnership, Brecka now claims he was squeezed out of control, holding just 11% of the company while Cardone Ventures retained 82% ownership and operational authority.
Gary Brecka, formerly associated with 10x Health, detailed the dramatic decline of his partnership with the Cardone organization. What began as a promising collaboration quickly devolved into a contentious business relationship where Brecka was reduced to owning a mere 11% of the company.
Initially, Brecka and his wife Sage were promised an equal 50/50 partnership with Grant Cardone and Brandon Dawson. However, through a series of negotiation tactics, they were systematically marginalized.
“By the time we signed the documents, they had negotiated me down to 11% of the company. They owned 82% and had carte blanche operating control,”
Brecka explained in an interview.
The partnership seemed enticing at first. Cardone Ventures promised to scale Brecka’s functional medicine clinic and help them reach a broader audience.
“We saw the opportunity to reach more people, touch more lives,”
Brecka recalled. However, the reality quickly diverged from the initial vision.
As the business progressed, Brecka noticed significant shifts in the company’s approach. What started as a mission-driven enterprise became increasingly focused on profit.
“It became solely about sales and profit. Everything was about profit over people,”
he stated.
Cardone Ventures allegedly steered 10X Health away from patient-focused care toward a sales-driven model. Medical professionals were reportedly required to complete sales training through Cardone University, with patient outcomes taking a back seat to profit margins.
Compounding matters, the acquisition of a genetics company for $7 million led to skyrocketing costs for genetic testing and supplements, further alienating Brecka. His $50 million bid to regain majority control was ultimately rejected, and he was terminated from the company on November 5, 2024.
Cardone Ventures’ Counterclaims
In response, Cardone Ventures filed a lawsuit accusing Brecka of diverting clients to his daughter’s company and selling competing products under the “Ultimate Human” brand. The lawsuit also alleged trademark infringements and painted Brecka as prioritizing personal gains over the business.
Allegations of Affiliate Payments and Dana White’s Role
Amidst the legal chaos, ex-Scientologist and influencer Aron Smith Levin made startling claims about Dana White’s involvement with 10X Health. Levin revealed he had received a cease-and-desist letter from the law firm Campbell & Williams, linked to father of UFC executive Hunter Campbell.
Levin stated:
“An insider shared additional information with me about why Dana White, an incredibly wealthy individual worth hundreds of millions, promotes 10X Health Systems on podcasts. While he didn’t promote it in the UFC video, he has done so elsewhere.”
The insider alleged that White profits from affiliate sales and other financial arrangements with 10X Health, earning Levin a legal threat from White’s team. Levin dismissed the demands for an apology and retraction, asserting:
“Now, do I know the exact business relationship between Dana White and 10X? No. But my insider, who was right about everything else, stands by their claims.”
A Crumbling Empire?
Levin emphasized that Gary Brecka’s celebrity connections—spanning Dana White, Joe Rogan, the Kardashians, Leonardo DiCaprio, and others—are the lifeblood of 10X Health. With Brecka distancing himself from Grant Cardone and 10X, Levin speculated that the company’s future hangs by a thread:
“If Gary Brecka leaves, the entire program collapses. Forty percent of the revenue comes from affiliate sales driven by VIPs and celebrities connected to Gary, not Grant.”
The brewing conflict has cast a shadow over the once-glowing partnerships, with questions about financial motivations, ethical practices, and the future of 10X Health dominating the narrative.
“If Gary Brecka leaves, the entire program collapses. Forty percent of the revenue comes from affiliate sales driven by VIPs and celebrities connected to Gary, not Grant. Brecka’s connections—Dana White, Joe Rogan, the Kardashians, Channing Tatum, Leonardo DiCaprio, and others—are the backbone of the program.”
“Grant Cardone has reportedly been trying to get rid of Brecka, but the problem is that Brecka is the one with the celebrity connections. Celebrities don’t endorse products because they’re great; they do it for money. It’s not exactly a controversial take.”
Brecka was last spotted with Jon Jones
While the lawsuits are interesting to read – it’s business as usual for Brecka who is now all in on Superhuman protocol.
Jon Jones, the reigning UFC heavyweight champion, has sparked fresh controversy after revealing a noticeably more muscular physique on social media. He was spotted ahead of the title defense against Stipe Miocic at UFC 309, Jones has dismissed PED accusations as baseless trolling. However, his history with USADA testing and the infamous “picogram” controversies keeps skepticism alive. Adding to the debate, Jones has aligned with the contentious “human biologist” Gary Brecka, whose credentials and unconventional therapies, such as red light and electromagnetic field therapy, face criticism from medical experts. While some attribute Jones’ transformation to proper nutrition and training, others speculate about hormone replacement therapy.
Jon Jones has also allegedly joked recently he doesn’t get out of bed for promotional deals that are less than $100,000 so there’s that too – the influencers are clearly interested in money.
