Former UFC champion Cris Cyborg has dropped a surprising revelation about her financial success beyond the octagon. She recently revealed that she’s achieved elite status as a content creator with an impressive subscriber base of 60,000.
The disclosure came during a heated social media exchange on Twitter when Cyborg said that Kayla Harrison signed with the UFC for less compensation to avoid competing against her.
When the discussion turned to the financial benefits of UFC championship status, Cyborg made it clear that her post-UFC ventures have proven highly lucrative.
“I make more in sponsorship now than I made as UFC Champion,” Cyborg stated,
Cyborg’s statement shows a growing trend among combat sports athletes who are diversifying their income streams through digital platforms and direct fan engagement.
The conversation initially sparked from news that Vadim Nemkov had signed with PFL after the UFC’s offer came in at half of what the rival promotion was willing to pay. This led to discussions about compensation across different organizations and the various ways athletes can monetize their popularity.
When critics questioned her career trajectory and market appeal, Cyborg fired back with pointed observations about social media presence and audience engagement. “Weird she’s [Kayla] got such a little footprint on social media with all the UFC push behind her,” she remarked.
The exchange touched on the harsh financial realities many contenders face, with examples of UFC competitors struggling financially despite competing at the sport’s highest level. Cyborg is now currently competing at PFL, where she is the world featherweight champion.
