In a fascinating glimpse into the disciplined world of Dagestani martial arts, a video showing strict grooming standards at the Nurmagomedov MMA school has captured global attention, amassing over 40 million views across YouTube and Instagram.
Coach Magomedov Alkhasov, who appears in the viral footage administering disciplinary measures with a bamboo stick to students with unkempt hair, recently explained the deeper cultural significance behind the practice.
“We have such a tradition because our Magomedovich always strained us for our hair,” Alkhasov revealed. “He always checked every week, once a week, the hair, nails, how we come there. Especially the hair.”
This strict adherence to personal presentation stems from the values instilled by the late Abdulmanap Nurmagomedov, father of former champion Khabib Nurmagomedov. The practice continues today as a way to maintain discipline and respect within the academy.
“When the guys come to me to record, I tell them right away, I have such rules. I was taught and I pass on. Hair is necessary. Short, cut and that’s it,” Alkhasov explained, noting that those featured in the video were his “brothers, relatives, fellow villagers, guys who are close to me.”
The emphasis on discipline extends beyond mere appearance. Khabib Nurmagomedov, known for his remarkable success, has always attributed his achievements to unwavering dedication and routine. “You have to train hard. Every day, you have to do the same thing. You have to do same thing every single day. And so many years, you have to sacrifice everything that you have,” Khabib has stated.
The gym’s strict protocols, including the grooming standards and even phone usage restrictions during training camps, reflect a commitment to maintaining the traditional values that have produced numerous successful athletes from the region.
“As they say, beat your own to scare strangers,” Alkhasov added, emphasizing how these practices help maintain order and discipline within the academy’s walls.
