During a recent episode of the 2 Bears, 1 Cave podcast, comedian Bert Kreischer made a surprising revelation about the digital marketing tactics behind many popular online personalities. The conversation took an unexpected turn when Kreischer admitted that he and co-host Tom Segura have employed a “clip farm” company to boost their online presence.
“The things you watch on the internet aren’t the most popular things. They’re clip farmed,” Kreischer explained. “Tom and I have hired a clip farm company to help us get more popular. It’s how every podcaster you’ve ever known that you’re like, I love that guy. It’s not because he’s good. It’s because he got clip farmed.”
The disclosure came during a discussion about social media manipulation and viral content. Kreischer revealed that these companies, which can cost around $700,000 annually, strategically edit and distribute content clips across platforms to maximize visibility and engagement. According to Kreischer, this practice is far more widespread than audiences realize, with most successful podcasters relying on similar services.
What made the conversation particularly concerning was Kreischer’s claim about who else uses these tactics.
“The alt-right does that. They clip farm for their people to bring their cause to the front,” he stated, drawing a direct connection between mainstream content promotion and extremist propaganda techniques.
Kreischer specifically mentioned that the practice was implemented during a difficult period for Segura.
“It was when you were going through the stuff with Christina, we did it behind your back,” he told his co-host, referring to challenges in Segura’s personal life.
The comedian went further, offering a specific example of how he believes these tactics are weaponized. He discussed WNBA player Sophie Cunningham, suggesting that certain videos featuring her have been deliberately promoted by extremist groups.
“I am almost certain that the [radical clan] has clip farmed Sophie Cunningham videos to recruit white [ ],” Kreischer claimed, explaining that highlight reels focusing on specific types of on-court conflicts could be used as recruitment tools.
Additionally, Stavros Halkias previously shed light on just how expensive the clipping side of podcasting can be, with a discussion on Hollywood Handbook revealing that some podcasters spend around $250,000 a year on dedicated clipping operations.
