Joe Rogan’s name circulated widely on social media following a segment from a recent episode of the Joe Rogan Experience, in Rogan made a sweeping claim about OF subscription numbers that quickly drew scrutiny online.
During the conversation, Rogan put forward the idea that roughly half of all American men had subscribed to OF at some point.
“I think it’s like literally half of American males have at one point in time subscribed to OnlyF*ns,” MrBeast said.
MrBeast’s first response was skeptical. “That can’t be real,” he replied. But when Rogan added the figure of 150 million, MrBeast moved past his doubts. “Holy cr*p,” he said.
The number does not hold up to scrutiny. The United States has approximately 170 million males. If 150 million had subscribed to OF, that would account for closer to 87 to 90 percent of all American men, not half the population.
The 150 million figure appears to trace back to a common data point about the platform’s subscriber demographics: 87 percent of OF subscribers globally are male. That figure, misread or misapplied, became a claim about how many American men use the platform.
What the actual OnlyF*ns data shows is considerably less dramatic. According to sources, Americans spent an estimated $2.63 billion on the platform in 2025, making the United States the top market globally with 48 to 50 percent of all worldwide traffic.
California led state-level spending at $350.6 million, Texas followed at $248.4 million, and New York came in at $167.1 million. On a national per-capita basis, spending worked out to roughly $7 per person annually.
The subscriber picture is also narrower than the podcast conversation suggested. A study drawing on data from more than one million OF accounts found that only 4.2 percent of subscribers spend any money on the platform. The remaining 95.8 percent make no purchases at all. Among those who do pay, the average spend is $48.52 per creator.
Revenue distribution is heavily concentrated at the top. The top 0.1 percent of creators capture 76 percent of all earnings, averaging $146,881 per month. Direct messaging generates close to 70 percent of platform income, while subscription fees account for just over 4 percent. Roughly 83 percent of all payments occur within the first 48 hours of a new subscription.
