UFC star Khamzat Chimaev has expanded his brand beyond the octagon, collaborating with Hungarian fragrance house Superz Budapest to launch not one, but two signature scents that embody his fierce fighting spirit.
The fragrances, named ‘Khamzat The Wolf’ and ‘Smesh,’ reflect different aspects of his persona. While most UFC stars loudly promote every new business venture, Khamzat Chimaev’s latest launch quietly slipped under the radar.
I forgot that our UFC champ Khamzat Chimaev launched his own scent a while ago.🤣 Not in Paris or Milan, but in Budapest, Hungary. Just stumbled upon this review of Smesh by Khamzat (btw, Khabib should sue for that name). Sis got paid for this.💵😆 pic.twitter.com/vwsSlZYbnE
— PAM (@ParamPam1990) December 6, 2025
One of the fragrances shares its name with something very different, and far more controversial.
Before this fragrance launch, Chimaev promoted a cryptocurrency token called “Smash” which fans claim was a pump-and-dump scheme disguised as fan engagement.
Shortly after promotion, the token’s price crashed by more than 90%, and blockchain analysts accused the project of a coordinated sell-off.
Chimaev’s camp later insisted they had no idea it was shady — but many didn’t buy the excuse, especially considering this wasn’t his first crypto partnership.
Before the pump-and-dump scandal, Chimaev had positioned himself as the sole ambassador of a crypto project called Gcoin. It was a token marketed specifically as Islamic-compliant and designed to appeal to Muslim investors.
After the Smash token debacle, Gcoin quietly removed Chimaev from their website and even delayed their exchange listing, signaling that association with him had become more risk than reward.
Chimaev was also tied to Block Asset, an NFT project that features various combat sports athletes, including his friend Darren Till. The partnership marketed NFTs as exclusive access and collectables for fans again trading entirely on fighter popularity rather than genuine utility.
Because he was already wrapped up in multiple crypto ventures, many fans and critics found it hard to believe that Chimaev and his management were completely unaware of potential scamming risks. The narrative that they were “caught off guard” simply doesn’t convince the MMA community anymore.
For now, at least, it looks like Chimaev has found a business venture that doesn’t blow up on him. Despite the premium quality, the fragrances are priced remarkably well. They range from approximately eighty to one hundred fifteen dollars—significantly less than comparable niche fragrances.
