Former CEO of ONNIT Aubrey Marcus recently joined forces with comedian and podcast host Brendan Schaub to launch a new supplement company called Correct. The partnership was announced during a recent episode of The Fighter and the Kid podcast. It has sparked controversy over what many are calling another overpriced entry into an already saturated market.
Marcus, who built ONNIT into a supplement empire before stepping away, revealed his motivation for returning to the industry wasn’t necessity but opportunity. “I had started working on a formula while I was at ONNIT and I couldn’t quite put it together,” Marcus explained during the podcast. “We keep tinkering with it and then we find something that works and we’re like, ‘Holy shit, this is as important a formulation as Alpha Brain ever was.'”
The centerpiece of Correct’s product line is an energy supplement featuring what Marcus describes as a “caffeine metabolite called parisanthine.” According to Marcus, this ingredient is derived from how the body breaks down caffeine, isolating what he claims is “the purest best part of caffeine.” The company has surrounded this primary ingredient with additional compounds that Marcus believes will amplify its effects.
The former CEO founder also recently went viral for the strange move of interviewing his wife’s boyfriend. What’s particularly striking about Marcus’s Correct venture is the admission about his financial motivations. “Sure, I want to run it back and make that type of money again,” he stated candidly.
The supplement industry has long been criticized for marketing products with questionable value propositions at inflated prices. Correct appears to be following a familiar playbook: take known ingredients, repackage them with compelling marketing narratives, and charge premium prices based on the founder’s reputation rather than proven superiority over existing alternatives.
Marcus’s partnership with Schaub adds to the concern. While Schaub brings significant marketing reach through his podcast platform, his involvement appears purely promotional.
To make matters murkier, Marcus himself admitted on a recent episode of The Fighter and the Kid that he had to financially bail Schaub out during a difficult period. He said, “I’ve gotten to do amazing things. I bought five of my friends houses, you know? I’ve got to help Brendan when Brendan needed help.” Though Marcus didn’t expand on the specifics, the implication was that Schaub’s ventures had floundered badly enough to require help covering even basic expenses.
During their discussion, Marcus also compared Correct’s formulations to those of longevity enthusiast Bryan Johnson, dismissing Johnson’s approach with surprising hostility. “The problem with him is I just don’t like him,” Marcus said. “Our supplements run circles around that clown.”
Marcus’s latest venture ‘Correct’ feels less like a return to innovation and more like a rerun of old tricks with extra baggage. This is the same guy who once built ONNIT alongside Joe Rogan by railing against “big pharma,” only to cash out by selling the company straight to Unilever for a fat payday of $200 million. Now he’s resurfacing with Correct, a supplement line that looks suspiciously like another overpriced cash grab.
