A 49-year-old Japanese doctor (self identified) has captured the attention of mixed martial arts fans worldwide with his relentless pursuit of UFC heavyweight champion Jon Jones through daily social media posts challenging the UFC star to a match.
Dr. Nobu, who goes by the handle “nobugoesbones” on social media, has been posting videos and messages for days each time renewing his challenge to the legendary MMA star. In his latest video, the soft-spoken medical professional made his intentions crystal clear.
“Hello, my name is Nobu. I’m a 49 years old doctor. I have saved lives, but now I want to compete with John Jones,”
he states in the video that has garnered thousands of views and comments.
“I don’t have official records for competing, but I have knowledge and discipline. And I’m so sure if we have a match, I will win.”
The doctor’s confidence hasn’t wavered despite the obvious disparity in professional experience. With no official combat sports record to his name, Dr. Nobu is banking on something else entirely.
“So until he says yes, I post every day. I’m coming for you, John Jones,”
he declared with quiet determination.
His social media campaign has attracted a mix of supporters and skeptics. Many commenters have playfully suggested that Jones is “ducking” the challenge, with one user writing
“Jones is ducking u bro,”
which received over 8,000 likes. Others have shown concern for the doctor’s wellbeing with one commenter noting,
“Grandad I don’t think… I don’t think that’s a good idea…”
Dr. Nobu has been training under several accomplished coaches including Uros Bogojevic, Slobodan Maksimovic, Abdelkader Bentaida and Takashi Ono. He frames his challenge as more than just a publicity stunt, stating his motivation clearly:
“Not for fame. Not for money. To prove that age, profession and background don’t define limits.”
The medical professional has committed to posting daily until Jones responds to his challenge.
“I’ll post every day until Jon accepts. This is Day 4. Let the countdown begin,”
he announced in one of his posts using hashtags like #FightBones and #49AndFighting.
The response from the MMA community has been largely supportive though tinged with concern for his safety. Comments range from encouragement to practical warnings with one user suggesting he would
“need to save your own life”
if the match were to happen.
Some fans have gotten creative with their support with multiple users tagging Jones directly and demanding he
“stop ducking this man.”
Others have made humorous observations with one commenter noting,
“He’s Asian probably a black belt in something, trust me.”
Despite the overwhelming odds against him, Dr. Nobu remains undeterred. His daily posts continue to gain traction with each video drawing thousands of interactions from an increasingly invested audience watching to see if the UFC champion will eventually acknowledge the persistent doctor’s challenge.
